→ The Art of Self Care /Dove

The Art of Self Care

/Dove

To show how deeply Dove values Brazilian women beauty, we searched for inspiration in a place where it has been celebrated by ages: the Brazilian art. This was the foundation for the project idea. By looking at some of those masterpieces that portraits Brazilian beauty, we learned about the similarities between the skin and the canvas: both of them suffers with the effects of light, dust, weather and need care and moisture to keep its beauty. So we made a partnership with one most important museums in Latin America, MASP. Together, we created a project to restore and care our masterpieces’ skin, choosing the ones which most represent the beauty and diversity of Brazilian women:

Self portrait with Orange dress, by Tarsila do Amaral

Five Girls from Guaratinguetá, by Di Cavalcanti

Flowers saleswoman, by Djanira da Motta