Transgender people are under attack from the right-wing, anti-woke movement, facing anti-trans legislation, higher rates of suicide, physical violence, and media misrepresentation. Visibility is the most effective tool for change. Studies show that knowing a transgender person nearly doubles the rate of acceptance. Positive representation in public spaces validates transgender identities and fosters a sense of belonging.

Turns out, we knew someone all along.

Cannes Lions /2xGOLD /4xShortlists
D&AD /1xYELLOW /4xSILVER /3xWOOD /2xShortlists
One Show /1xSILVER /1xBRONZE /7xMerit
CLIO /3xGRAND /10xGOLD /4xSILVER /2xBRONZE
Andy's /2xGOLD
LIA /1xGRAND /1xGOLD /2xBRONZE

Design and Visual Identity

All the campaign elements and visual identity were meticulously crafted to merge the Trans community flag with the classic NYC Subway visual identity system.
So I took the world famous 1970 design from Massimo Vignelli for a ride :)

renan bulgari

/creative director <art>

renan.bulgari@gmail.com
BR (11) 99361 2629            US (347) 446 6167